The 2014 FIFA World Cup came to a close two nights ago, with Germany beating Argentina 1-0 in a tense final to win their 4th World Cup trophy. The World Cup is the world’s most watched and talked about sporting event, and the past month has also been an online advertising festival with several global brands getting in on the action. Brands rooted for their countries, and some simply saw the tournament as the perfect opportunity to advertise, with digital campaigns scheduled to coincide with matches.

Several brands got their carefully crafted social media campaigns spot on, while others missed the mark by a mile…or ten.

delta tweet

 

 

Who can forget this tweet by KLM which got them a lot of flak from Mexican fans who claimed that it was racist?

KLM

As David Iwanow explains, there is a clear difference between stereotyping and racism. It may have rubbed a lot of people the wrong way, but apart from the fact that KLM’s social media team had to sift through thousands of insults in order to see and respond to actual tweets by their customers, I don’t see any major reason why they had to delete the tweet. But that’s just me.

Advertisers have spent millions of dollars/pounds to market their brands and products during the World Cup, as online conversations and reactions among fans take place in real time. According to Campaign Live, UK brands spent “in the region of £500,000 each around the event, with the largest campaigns pushing £1 million” during the World Cup. It has proved to be more effective than traditional advertising in terms of getting more eyeballs viewing the brand message at the same time as they’re watching football on TV. Real-time advertising at work.

A number of German brands celebrated Die Mannschaft’s win in creative ways, and I’m pretty sure that several non-German brands also did the same after the final whistle. Here are some of my favourite celebration tweets by German brands.

Audi 3Audi 2CaptureAdidas

Bayer

Bosch

Hugo Boss

Merc

SAPsiemens

VW

DHL

Red Bull

I must give an honourable mention to Listerine (yes I know it’s not a German brand) and Brazuca (the official Adidas football).

Listerine 2

Brazuca

Here are a few others. Which are some of your favourites?

I look forward to local brands spending more on creative social media campaigns during such events. Currently what I see online where two brands engage each other is often two social media managers at an ad agency sitting two desks away and having a poke at each other using the corporate accounts. It’s a start, though.

What’s on my Playlist?

Jojo – Take Me Home

The other night I was scrolling through a group page on Facebook and came across a car for sale advert. The number plate was all too familiar and suddenly a lot of memories came flooding back.

Image

The registration was all too familiar. (I remember a lot of number plates) You see, this was no ordinary Land Cruiser (Or Cruise Control, as it was nicknamed). Well, it was, when we first set eyes on it.

Image

Meeting Cruise Control for the first time.

I was one of the bloggers (alongside Tim Njiru, Karue Wachira, Naomi Mutua, Ahenda Anjichi and others) chosen to take part in #TembeaKenya, an initiative by Kenya Tourism Board to promote domestic tourism by educating Kenyans about the many beautiful destinations that they can visit within our borders. Sio tu kwenda Mombasa kila Easter na Christmas. But by the time we were done with Cruise Control it had become an archive of very special memories.  We had plenty of fun experiences in that Land Cruiser. Scary ones too. Friendships were built and cemented in Cruise Control. We learnt a lot about Kenya, and even more about ourselves and each other.

Image

In Mombasa

In that Land Cruiser, I met Francis Kioko a.k.a MakDunda. A very talkative chap with a pronounced limp, he knows every part of this country like the back of his hand, and he sure did come up with quite a few memorable quotes. The only place where he refused to accompany us was Kakamega forest, coz not only does he fear snakes, but he knew that if we all had to scatter from danger, he would be leading from the back.

Image

Francis “MakDunda” Kioko

Before I met Tim Njiru, I always thought of him as that annoying, quirky little chap on In Sync, an art show that I quite enjoyed watching. Obviously I thought he had a prima donna air around him like a certain TV anchor we all know, but that opinion would soon change.

Image

Omera what is?

We witnessed his ups and downs, and his resolve to pick up and keep moving each time a hustle didn’t work out. Once, Tim was on the phone trying to seal a deal with a very reluctant person. He really poured his heart out, coz he had worked so hard on it, and we knew how much since it was all that he talked about all day. Everyone in the car went quiet, silently crossing our fingers and praying that the deal went through, because Tim really needed it at the time. And it did.

Image

And we DRANK to that!

I met Karue Wachira in that car, a man that I’ve come to admire and respect in equal measure, not just for his photography skills, but for his wise outlook on life. A child of two worlds with wisdom far beyond his years. And a brilliant photographer to match.

Image

Kukaza sura nayo?

In that Land Cruiser, I met Muriuki Muriithi (aka Muriux) from KTB. A passionate golfer and photographer who loves his Tusker Malt, he’s always smiling and goofing about that many times it was hard to know when he was being serious or merely joking.

Image

Muriux got talent

But his photography is definitely better than his golf.

Image

What a miss!

We traversed the length and breadth of Kenya in that Land Cruiser. From Nairobi to Tsavo West, Mzima Springs, Shimba Hills, Mombasa and everywere in between. From Kisumu to Rarieda to Mbita. Then to Kakamega, Iten, Kerio Valley to Eldoret.

Image

Somewhere in Kerio Valley

In that Land Cruiser, we spent a whole morning searching all over Iten for 800m World & Olympic Champion David Rudisha. We found him…..eventually.

Image

Naomi and Rudisha

We got lost in Ruma National Park one evening while looking for elephants. Out of network coverage and fast running out of fuel, we had no one to call for help. We just had to trust our instincts and keep moving in the bush. We did find those elephants eventually, and boy was it worth it! Through every terrain that was thrown at it, from tarmac to rocks to gravel, mud and rivers, bush and whatever else you can think of, Cruise Control just kept on going. I doubt if Jeremy Clarkson and Co would manage to destroy it.

Naomi saved our asses when the jack slipped on very loose gravel while changing a flat tyre. Cruise Control almost tipped over to the side while Karue was under it. She pushed the car upright with all the energy she could muster, and in those two or three seconds she saved Karue from imminent amputation. I think photographers need to insure their arms.

Image

Puuush!

In that Land Cruiser we drank quite a lot. Nitasema ukweli. That ka Famous was probably mine.

Image

Part of the stash

Late last year, I was leaving the office and the very distinct Cruise Control passed by. I waved, hoping to catch MakDunda’s attention, unfortunately the car just passed and went kabisa. I tried to call him just to say hi, but his phone was mteja. I didn’t think much of it until I received an email a few weeks later from Muriux with some sad news. He had called the tour company to book Cruise Control for a safari, only to be informed that MakDunda passed away in July 2012 after a heart attack.

Image

Ahesh and MakDunda

Image

MakDunda & Ahesh in Mombasa

Image

MakDunda at Tom Mboya’s mausoleum, Rusinga Island.

The news was quite sad. Rest in peace, Francis “MakDunda” Kioko. You were a good man.

Well, I have no doubt that Cruise Control will serve its next owner well, and I hope that whoever gets to tour the country in it will also create lifetime memories just as we did.

Image

Cruise Control at Kerio Valley Resort

What’s on my Playlist?

Phil Collins – Take me home.

According to blogger Acolyte, “seal clapping” refers to the act of blindly agreeing with influential people just to avoid upsetting the status quo or appearing to be a wet blanket. On social media, you get branded a hater very fast if you dare go against popular opinion.

On most days, I receive lots of invites to events. Product launches, concerts, charity events and many more. Sometimes my diary is full of these, and spending a quiet evening indoors is now a rarity.  Initially, it was flattering that all these people were glad to have me at their events. Most of them, especially corporates, invite bloggers and social media “bigwigs” to their events, and they pamper us with wonderful bitings, open bars…and freebies. Lots and lots and lots of freebies. And who doesn’t like free stuff?

The quid pro quo is that we have to create awareness and hype online about their events and/or products, which is usually easy to do especially if it’s a product/service/event that people will genuinely be interested in. But what happens when it’s not?

Many social media “bigwigs” attend these events either in exchange for cash, or with the anticipation of other benefits eg blog branding/brand ambassadorship, the promise of invites to future events and inclusion in future campaigns, and a few others for the free alcohol. Unless you’re running a charity, inviting a bunch of bloggers and tweeps to an event after 5pm without the concrete assurance of an open bar will get little or no RSVPs.

[I won’t mention the reporter from The Standard a certain newspaper who is notorious for pocketing anything from fish fingers to saucy meatballs (minus the serviettes) at Safaricom events.]

Usually the email arrives and shortly afterwards, calls are made between bloggers and tweeps. And the conversation usually goes like this:

Tweep A: I’ve just been invited to this event. Have you?

Blogger B: Yeah, just reading the email now. What exactly is it about?

Tweep B: Blah blah yada yada fishcake.

Blogger H: I see. Sounds interesting (or sounds really boring). So, are they paying us? Are there freebies? Is there an open bar?

Tweep X: Well, I heard there might be freebies, but there’s no assurance of that. But there is no booze.

Blogger S: No pints? WAKAE NA HIO EVENT YAO!! Bure kabisa!

Plain truth. Don’t shoot me. I occasionally get my liver slightly marinated at some of these events, so I’m not pointing fingers at anyone.

But what happens when the event isn’t particularly interesting? Or there is poor organization? Or when you say something on social media about a brand/product/services that is perceived to be negative, even if they deserved it?

Note: What I’m referring to is an honest expression of dissatisfaction, not bitching about, or hating on , or behaving like a Faptivist.

Case in point, a few months ago, I got an email from a company that wanted to give me business, and they were offering some money. Hey, not bad! Considering that my dearest Chebet needs new shock absorbers (those don’t come cheap!) and driving to visit Clande #2 while driving through what used to be a tarmac road between Riverside and Kileleshwa usually leaves me with a half shattered spine by the time I get to her place. However, I was disappointed with their services, and they got hold of a tweet that I’d sent to someone else to that effect. The offer was quickly withdrawn from the table. I wasn’t entirely surprised.  The shock absorbers can wait.

So what happens when you say that on Twitter? You get blacklisted. Word circulates that “Tweep X is too negative and cannot be trusted to uphold the integrity of the brand so we’d rather not work with him/her”. How about you offer quality services first before expecting guys to kiss your ass? Because, the complaints that I voice are exactly the same as what other people are saying on the same social media platforms. Besides, I’m a generally blunt person most of the time. I don’t sugarcoat what I say. Sometimes it comes across as offensive to some people even when I don’t intend it to be.

Recently I attended an event whose organization was less than stellar. I was disappointed, so I quietly walked out. I didn’t tweet anything negative about it, I held my peace. Later, some people asked me why they didn’t see me inside, and I said that it was a waste of my time a little disappointing. The same people who’d been waxing lyrical about the event on social media quietly whispered to me “Truth be told, it sucked!” while tapping furiously into their gadgets to hype it on social media. No one wants to burn their fingers by saying anything negative about an event, even if it’s true.

What follows is that people become seal clappers. We’ll tell you only what you want to hear, which will be of absolutely no benefit to you in the long run. We’ll attend your boring events, and tweet about the product or service as if it’s the coolest thing since buy-one-get-one-free pizza. We’ll eat your bitings, (the guy from The Standard that newspaper will continue to pocket some drumsticks), we’ll clear the last drop of alcohol from your bar, blog about it, tweet about it, #hashtag it, Instagram it, flood people’s timelines until we get muted, but we’ll walk out thinking “I feel like such a liar. This product/event honestly sucks.” What happened to honest feedback?

This is what I shall do from now on, just like I used to do at the beginning. If I have no interest in a company’s event, I’ll simply send my apologies and not attend. I think that’s the fair thing to do, other than attend, get disappointed, not be able to say anything about it, or be labelled a hater and as a result be blacklisted from the next one.

What’s on my Playlist?

Just a Band’s new single “Probably For Lovers” off their soon to be released third studio album is out. Check it out here:

I think it’s fairly obvious to anyone who’s read my blog over the last 6 years that I despise modern day feminists, and lately some people (men included) who refer to themselves as activists. I find them utterly disgusting, full of double standards and empty noise. This is quite ironic since I was raised by a feminist. See, back in their day, she and others like Martha Karua, Wangari Maathai et al actually had a cause that they were passionate about. They didn’t just make noise aimlessly, they pressed the policy makers and fought the regime of the day until the change that they desired was achieved. And when that happened, they moved on to becoming policy makers themselves.

Growing up as a young boy seeing all this, reading their materials, asking lots of questions, sometimes sitting quietly in the corner during their meetings, witnessing their struggles, being involved to some extent, I got to not only understand what feminism was all about, but its importance in Kenyan society based on the changes that they aimed to achieve. I also understood what activism is, and why it is necessary. So believe me when I say that I understand, respect and actually support what the feminist movement is about. Or rather, what it was about.

Nowadays it seems that calling oneself a “feminist” or an “activist” is the coolest tag in town, especially among chics in their early to mid 20s. The funny thing is that it’s very difficult to see what they’re “activating” about. Just because you have an opinion, a computer/iPad/smartphone, an internet connection and the ability to shit on everyone’s parade all day, every day doesn’t make you an activist. It makes you a nuisance. Especially when you have nothing in particular that you’re passionate about, and you spend your days behind a keyboard “advocating” kicking up a fuss about every single little thing and somehow hoping to be appointed a UN Goodwill Ambassador someday, oh come on now? Such individuals are solely responsible for the bastardization of the meaning of feminism and activism. (Some chap actually had the nerve to suggest that Al Shabaab should attack MPs and other economic criminals instead of ordinary wananchi. What the hell??)

Many latter day feminists/activists only fight for equality when it benefits them, and they ignore discrimination when it doesn’t help them. Case in point, over the past week there has been massive furore online following the Zainab/DKB incident in Big Brother Africa. Yet one wonders where some of these feminists were when Pangapuff Girls were going all Njeri Springer on Everyone Hates Karis in central Kenya recently. I wouldn’t be surprised if the reason why they were so silent was because they believed that the victims had it coming. Double standards much?

That’s not to say that there are no activists out there who are doing good things. One can only watch in sheer admiration at the kind of work that the likes of Ory Okolloh (aka @kenyanpundit), Paula Kahumbu, Alice Mwongera, Casey Adisa Marenge among many others are doing in various fields. Watch and learn from them on how not to stamp on everyone’s toes just to get your point across.

Back to the noisemakers. It would be a huge compliment to call them slacktivists. But I think the term Faptivists is more fitting, coz they remind me of this chap.

Faptivism

After you’re done airing your anger, bitterness, personal insecurities, daddy issues and literally repelling everyone from yourself in the name of “activism”, the only thing left to do is go home and hola at good old Bob (Battery Operated Boyfriend).

The next time I meet a dreadlocked chic in her 20s who introduces herself as a feminist or an activist for some bullshit cause, watch me spit out in disgust and walk away. I really don’t give two shits about your cause and truth be told, neither does anyone else. Get yourself a real job!

*Let’s see who’ll be the first to label me a chauvinist*

 

What’s on my Playlist?

Dan Chizi Aceda – Ordinary

Sorry for the very late update. The winner of the pair of tickets to the event should have been announced yesterday at 5pm. unfortunately I haven’t had internet access for almost 24 hours!! (thanks Safaricom!)

In as much as I’d love to give tickets to all you wonderful readers of this blog, I’ve decided to award the pair of tickets to Shelly B after I read her comment on the previous blog post.

After reading her comment, you have to admit that one would have to be absolutely heartless not to award her the pair of tickets.

So there you go, Shelly B. The tickets are yours, courtesy of 98.4 Capital FM. I hope that you and your cousin enjoy the show.

 

What’s on my Playlist?

Vivian Green – Emotional Rollercoaster.

This Saturday 15th October 2011 Capital FM invites you to the #LoungeUnplugged Fanatic edition, featuring R&B and soul singer Vivian Green. The 32 year old Soul Train Awards nominee and a native of Philadelphia is on her fist visit to Kenya. She is famous for her three studio albums A Love Story (featuring the hit single “Emotional Rollercoaster”), Vivian (2005) and her third album Beautiful was released in 2010.

The Lounge Unplugged is proudly sponsored by Baileys, Virgin Atlantic and Hotel Intercontinental. It will be held at Kefit Centre on Limuru Rd. Gates open at 7pm. The event also features performances by Neema Ntalel and Fena.

Tickets are available at all Dormans outlets (Yaya Centre, Westgate and The Junction), as well as at Hotel Intercontinental and Capital FM on 19th Floor, Lonrho House. Advance tickets are selling for Ksh 2,000/= and they will be Ksh 2,500/= at the door. So hurry and get yours while stocks last!

 



I have a couple of tickets to give out to the Lounge Unplugged courtesy of 98.4 Capital FM. Everyone wants one, and I wish I could give them to all you guys who’ve been ombeting so hard on Twitter, but I can’t make it that easy. So let’s have a little competition and from that, I’ll pick out a winner by the end of tomorrow, Friday 14th October.

All you have to do is answer a few simple questions, So here we go.

  1. Which airline is flying Vivian Green and her entourage to Kenya?
  2. Which hotel will she and her crew be staying at?
  3. Who is the main sponsor of the event?
  4. Name the venues where you can buy the tickets.
  5. Who are the curtain raisers for the event?

 

You should also give a very brief reason why you deserve the tickets, who you would take for the concert, and what you would wear for the event. (Ladies, a little black dress is always a winner, but you can be a little more creative, no?)

 

(Hint: All the answers are in this post, and you can also get more information on the Capital FM website )

Competition closes at 5pm tomorrow. You better get cracking and send in your answers in the comments section below.

 

What’s on my playlist?

Vivian Green – Beautiful.

Hi all,

 

This blog has now moved to www.archer.co.ke so kindly follow me there and update your bookmarks.

So long, old blog. *sniff*

 

What’s on my Playlist?

Bamzigi – Bachette (Follow follow follow follow me…)

Follow

Get every new post delivered to your Inbox.

Join 130 other followers